Deconstruction

What is Deconstruction 

The word "deconstruction" literally means to break something down into parts in order to better understand its meaning. In the philosophical context, deconstruction refers to the process of dismantling language to discover what is really being said beneath the surface; usually, this will be different from what is already considered to be known about the text. The deconstructionist examines not only what the text says but also what is doesn't say in order to ultimately conclude that no text has one fixed meaning and that if one can break down language enough, they will discover that it can mean anything to anyone. 

For example, consider the culinary industry. A recent trend in the food world is deconstructed dishes, or food that has been broken down into its most significant parts and served dismantled. Chefs who serve deconstructed dishes believe that by breaking down a popular dish into parts and serving it in an alternative way, they are reintroducing people to the dish and giving them an opportunity to experience it in a new way. This use of deconstruction is similar to the deconstruction definition as applied to literature.

Jacques Derrida is the founder of deconstruction. His goal was to disrupt metaphysical thought built upon binary oppositions. A key aspect of Derrida's thinking is his concept of differ'ance, a play on the French verb "differer" which means both "to defer" and "to differ." In practice, this means that words are incomplete in meaning unless supported by other chosen words, and that the goal of specificity in language is to differentiate meaning. 

For example, if someone said the word "flower" to a room full of people, it is likely that every person in the room would conjure a picture of a different flower in their minds. If the speaker clarified by saying "single red rose" then the audience would be more united on their understanding of the concept being presented. Furthermore, in using more specific language, the speaker is causing the audience's original understanding "to differ" from the speaker's intended meaning, their new understanding is clarified by more specific language. However, even with more specific descriptors, it is unlikely that that every person in the room thought of the exact same rose. According to Derrida, all interpretations of language are valid, but this also means that nobody can ever understand exactly what another person is speaking or writing about. Language is only an approximation of what we know, but true definitions of terms are unattainable because it is all relative to individual experience. As in the example with the rose, we tend to describe things by what they are not.

Example in Deconstruction 

1. Poem Ozymandias in deconstruction 

I met a traveller from an antique land,

Who said—“Two vast and trunkless legs of stone

Stand in the desert. . . . Near them, on the sand,

Half sunk a shattered visage lies, whose frown,

And wrinkled lip, and sneer of cold command,

Tell that its sculptor well those passions read

Which yet survive, stamped on these lifeless things,

The hand that mocked them, and the heart that fed;

And on the pedestal, these words appear:

My name is Ozymandias, King of Kings;

Look on my Works, ye Mighty, and despair!

Nothing beside remains. Round the decay

Of that colossal Wreck, boundless and bare

The lone and level sands stretch far away.”

The story of the fallen leader in Percy Bysshe Shelley’s “Ozymandias” is a reiteration of other tales that depict the inevitable destruction of great, political giants and the impossibility of enduring greatness. As told by the "traveller"  to the narrator in the format of an abbreviated frame story, the king in Shelley’s has a large statue built in his likeness to preside over his, now fallen, kingdom which serves to ironically announce the futility of absolute rule. Though he likely realized he would not physically live forever, he sought to secure a place in earth’s future by elevating his visage upon a  physical pedestal. The base declares both his arrogance and cruelty by placing himself as the "King of Kings"  and commanding all to "Look upon  works, ye mighty, and despair!" . His statue, as he likely saw it, would live on into eternity where no one would ever forget his name or face. The reality is that his statue is now a ruin, "Nothing beside remains" and his name barely recognizable in stone, and even less so in the history books.

 The first line of the poem, the narrator states that the "traveller" , to use the British spelling for the word, he met was from an "antique land" , which connotes something that has gone out of fashion or, conversely, is now  vogue for its age and uniqueness. It is interesting to note that the literal definition for this spelling of traveller in the Oxford dictionary refers to a nomadic person, especially a gypsy, or one that "leads and itinerant and unconventional lifestyle." This is not a person of good repute one should trust a story from. Because of this word, the entire verity of the quoted statement regarding the fallen king, Ozymandias, is thrown into doubt. The overt lesson of the piece could have been orchestrated by design of this travelling storyteller.

2. Anouk Bold Is Beautiful - The Calling ( Fashion brand Anouk) 

 I this Ad By Fashion brand Anouk took a strong stand against discrimination that pregnant women face at the workplace with this powerful ad. In ad Two woman and One young woman as modal Second  his his boss. so in ad woman not choose as the modal "Handicapped because I am pregnant,"  and boss and others people decided next time select another because of she is pregnant  and she not carry to work lord etc. she is hard working woman and she not select only a reason is pregnant not a other reason and his boss conversion  only focus his baby but woman not agree with his boss decision. who plays the protagonist in the ad, as she looks her boss in the eye and makes a bold decision. Ad present woman is pregnant so is not work a very well because she not carry both thing together and some woman lost his future because she not handles as mother and working women. In India many woman scarify his dreams reason is that she pregnant or After born baby Family not allowed work. But this ad Pregnant woman inspired the woman's not scarify dream and nobody take decision his life.

3. Ariel - Share The Load

Moving beyond ads that show women (wife and mothers usually) making sure that their child’s and husband’s clothes are sparkly white, there’s finally a campaign that highlights the need for equal distribution of household chores. What’s great is that Ariel turned this into a 'movement' with actors and other influential personalities talking about the issue as well. This ad related the Working woman and housewife woman. Two old woman sitting near camera's and talk with past life working day and his salary. Now his daughter-in-law work in office and his daughter-in-law salary more than is son. In ad woman prospective and woman development it self compare the man.